Events Policy and Strategy
Our Events Policy and Strategy provides a clear framework to guide the planning, delivery, and evaluation of events over the next four years. It reflects our commitment to delivering high-quality, inclusive, and purposeful events that support community wellbeing, celebrate culture, and generate meaningful social and economic outcomes.
The strategy is underpinned by four key strategic pillars:

1. Enhance Community Lifestyle and Culture
Supporting events that reflect our diverse community, celebrate local identity, and contribute to a vibrant cultural life.
2. Increase Local Social and Economic Benefits
Leveraging events to stimulate the local economy, attract visitation, and create positive social impacts for residents and businesses.
3. Foster Partnerships and Collaboration
Building strong relationships with community groups, businesses, and event organisers to encourage co-creation, shared value, and sustainable event delivery.
4. Drive Excellence and Continuous Improvement
Ensuring events are professionally delivered through consistent standards, good governance, and a focus on innovation and continuous learning.
Each of these pillars is supported by targeted actions that will promote community wellbeing, enhance professionalism and good governance, and maximise partnership and collaboration opportunities - ultimately delivering exceptional event experiences and long-term benefits for our community.